The new 500 was (is?) the cornerstone of FIAT’s attempts to save the business/brand, and luckily IS succesful. Just to make sure that it succeeds, as in “just-in-case”, FIAT also made sure that the new 500 is also honestly engineered as well (although in the times we live, ‘image’ and visual identity play the utmost role for 80-85% of the buyers). The point is .... that the actual car that Giacosa designed/constructed, the original 500, is not so spectacular in pure automotive terms. Being “stripped” of the cult-status and of the myth, it is a somewhat comical design, that has anyway to be very appreciated at least for the perfect execution of its “design-envelope”.
Moreover, being “slightly” undersize (in order to fit the narrow streets of many Italian cities), it has a distinct ARCHITECTURAL value, as it sits almost lonely somewhere at the top in the list of cars whose design had to be massively influenced by urbanism / architecture.